Few names in fashion conjure so distinctive a look. With the brand—a subdued, sensual, European kind of simplicity—delivered via almost any product imaginable to the modern fashion-conscious mind, Armani today is practically a way of life.
Since the 1970s, Giorgio Armani has been consistent in his message of easy elegance. “He has created a unique style, one that you can recognize without a label,” his fellow Italian designer Carla Fendi said, way back in 1981. From the moment “Re Giorgio” (King Giorgio, as the Italian press has come to call him) arrived on the scene with his radical new suits, menswear followed the Armani Way. His success, many say, is what really put Milan on the map, and—along with the Fendis, Missonis, and Versaces—he is often crediting with having made the “Made In Italy” slogan synonymous with excellence in tailoring and design.
Source : Vogue