The very name Burberry may reek of tradition and those timeless standards of quality that the British do best, but the company has, since its founding, been a real force for innovation—as the motto Prorsum (Latin for “forward”), on its knight-and-horse logo, bears witness.
In 1856, young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England. He made his name by patenting gabardine, a waterproof, tightly woven cotton inspired by the loose linen smocks worn by English shepherds and farmers. Gabardine, patented in 1888, was nothing short of revolutionary. It was at once lightweight, breathable, and highly durable. “A veritable suit of mail” is how one magazine would describe the gabardine coat that became commonly known simply as a “Burberry.”
Source : Vogue